This was the beginning of what D’Ambrosio calls a “creative reaction” renegade movement
Because of rising unemployment, creativity and resistance to conformist environments are on the rise. In a society where people are constantly trying to fit in with other people, it is becoming increasingly difficult for them to find their niche. Creative reactions to these restrictions are therefore growing.
Imitation helped give birth to mass communication but we have come to realize that imitation does not always lead to a good product. We need creative alternatives that help solve problems and expand horizons without going down the predictable path of novelty or gimmicks, as well as an open-mindedness which goes beyond our own preconceptions and prejudices.
This chapter is about the “creative reaction” movement that had a significant impact on storytelling.
The creative reaction movement was a new way of life in the mid-1960s that took on several names, such as “hippies” and “counterculture”, and was characterized by a rejection of the status quo. The movement was centered around artists, countercultural radicals, and aspiring musicians who rejected mainstream society’s emphasis on conformity and enforced standards.
What started out as an art movement in the 1960s was transformed into a huge industry in 2018. Along with a backlash against big corporations for using social media to promote their products, people have come to question the ethics of having everyone, including artists, appear on TV and movies.
Artists are considered as “creative rebels” and “people with artistic interests”. So how could they be identified and then used by corporations? When people start questioning whether or not celebrities should be paid for endorsing companies’ products, they start asking questions about who is paying them. What was considered as a different type of image-making by today’s standards is now considered part of the corporate culture that has been around since last century.
The industry was surprised by the emergence of a new class of creative people, which were not just artists but also scientists, doctors and other professionals who had a right to have their creative reactions.
Positive attitudes and rebellious behaviors are widely accepted today and such attitudes have been part of Western culture for a long time. However, in the past few decades, counterculture has also begun to flower in many creative fields. Artists and writers like Andy Warhol, Lucian Freud, Shepard Fairey (the artist behind the famous Mural), Keith Haring (the artist who founded the movement known as “Haring Art”), Damien Hirst (who was the first to build his art collection solely on animal products), even Madonna who went so far as to become an animal rights activist.
The book “Creative Reaction” by Dominic D’Ambrosio is a collection of essays and interviews of creatives who are using their skills in daily life to make the world more beautiful.
In this book, D’Ambrosio describes his creative reaction as a creative reaction:
The idea of “creative reaction” by D’Ambrosio is a natural consequence of the 1989 movie Back to the Future II. It was a philosophy of life, expressed through art and creativity, that went beyond mainstream views in order to cultivate more original ways of thinking and living.
In 1977, during a conference called “The Creative Reaction,” artist Keith Haring created a work called “Boy with a Horn.” This piece was inspired by the psychedelic art scene of the late 60’s and became one of the greatest pieces of artwork ever to emerge from that era.